Sales and Marketing Professional

Position Overview:

The Sales and Marketing Associate will develop and execute marketing initiatives within the healthcare industries, for all digital channels, web platforms, and sales support activities, as directed by management. This role will be primarily responsible for managing social media presence and supporting both B2B and B2C sales efforts to grow our referral bases by doing direct sales with attorneys, dentists, chiropractors, and other medical providers and clinics. The ideal candidate is strategic, a hands-on person, industry agnostic, a multi-tasker, willing to learn, and comfortable balancing creating a creative marketing content, with performance-driven advertising and direct business development.

Hours:

Salaried, Monday through Friday, 40+ hours/week. Punctuality and good attendance are essential. Paid time off and other schedule deviations to be approved by NDBC Clinic Administrator.

Typical Physical Demands:

May require prolonged sitting, some bending, stooping and stretching. Requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, telephone, copy and fax machines, calculator and other office equipment. Requires normal range of hearing and eye sight to record, prepare and communicate appropriately. May require lifting papers or boxes up to 50 pounds occasionally.

Reports To:

NDBC Clinic Administrator and Business Owner

Key Responsibilities:

Assist in lead generation through research, outreach, and database management
Maintain and update CRM systems with customer and prospect information
Schedule meetings and follow up with potential clients
Prepare sales materials such as presentations, proposals, and reports
Help execute marketing campaigns (email, social media, digital ads)
Coordinate marketing materials and ensure brand consistency
Track and report on campaign performance metrics
Assist with content creation (basic copywriting, social posts, email drafts
Organize files, reports, and marketing assets
Support event planning (trade shows, webinars, client meetings)
Manage calendars and internal communications
Perform general office and coordination duties as needed

The Sales and Marketing Associate will be responsible for planning, executing, and optimizing marketing initiatives across digital and direct channels, as directed by management. Primary duties include managing and growing social media presence, creating, updating, and editing content and ensuring consistent brand messaging across all platforms.

The role will support and participate in both business-to-business (B2B) and business-to-consumer (B2C) sales efforts, including lead generation, outreach, and relationship management. Additionally, the Sales and Marketing Associate will oversee paid advertising campaigns, including strategy development, budget management, performance tracking, and ongoing optimization to drive qualified traffic and measurable results.

Sales & Business Development Support – 50%

· As directed by management.

· Support B2B (business-to-business) marketing and sales initiatives, including lead generation, outreach campaigns, and relationship-building activities, primarily in the Minnesota market area.

o Maintaining and acquiring new referring attorneys for Workers Compensation (WC), Personal Injury (PI), and general patients.

o Maintaining and acquiring new medical industry referring providers, updating existing referring providers with new pamphlets, referrals, and face to face B2B meetings as needed or directed.

o Maintaining and acquiring new stakeholders in the travel and tourism industries in publications, public relations, and partnerships.

· Support B2C (business-to-client) sales efforts through sales calls, targeted marketing campaigns, promotions, and follow-up strategies.

o Providing patient consultations and scheduling for VIP patients for the medical clinics business.

o Providing consultations and accommodation bookings for clients in the Travel & Tourism businesses.

· Collaborate with both internal & external management and sales teams to align marketing strategies with revenue goals.

· Assist in developing marketing materials such as presentations, brochures & materials, email campaigns, and promotional assets.

Digital & Content Marketing – 30%

· As directed by management.

· Manage and grow company social media accounts across relevant platforms (e.g., LinkedIn, Facebook, Instagram, X).

· Plan, create, schedule, and analyze social media content to increase engagement, brand awareness, and lead generation.

· Update, edit, and publish blog content using WordPress, ensuring consistency in brand voice, SEO best practices, and accuracy.

· Collaborate with both internal and external sales marketing teams to align marketing strategies with revenue goals.

· Coordinate content calendars across blogs, social media, and campaigns.

Clinic Administration – 10%

· As directed by management.

· Manage Customer Experience Program (CEP) for medical clinics.

· Assist in clinic operations from time-time at direction from Administrator.

· Produce clinic materials for distribution within clinics for business goals.

Paid Advertising – 5%

· As directed by management.

· Execute, and optimize Google Ads (AdWords), Faceboook, etc. campaigns to drive qualified traffic and conversions.

· Monitor campaign performance, report data, and adjust strategies based on analytics and ROI, as directed by management.

· Conduct keyword research, A/B testing, and performance reporting as directed and campaign needs.

Strategy & Reporting – 5%

· As directed by management.

· Develop and execute marketing strategies aligned with company goals.

· Track, analyze, and report on key marketing metrics (traffic, leads, conversions, engagement, bookings, etc).

· Identify new marketing opportunities, tools, and trends to improve overall performance of marketing departments.

Performance Requirements:

· Prefer 2+ years of sales and marketing experience in; social media, paid advertising, business development, and general B2B and client sales.

· Experience with major Social Media Platforms, WordPress websites, online content builders, Adobe Illustrator or design, Microsoft Word and Excel.

· Professional, pleasant, and skilled telephone manners for the use in scheduling any clients, peers, or any B2B meetings.

· Must be well organized, detail-oriented, and be able to multi-task well.

· Maintains the strictest confidentiality, adhering to all Non-Disclosures, HIPAA guidelines, and other professional regulations.

· Adhere to safety and security rules, in accordance with OSHA guidelines.

· Attend all meetings and training sessions as directed, including BARF training.

· Attend seminars and training as required by role. Travel may be required.

· Must have a valid MN driver’s license and vehicle for off-site sales calls.

· Other duties as assigned and directed by management.

Preferred Qualifications:

Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)..
Experience developing, supporting, and executing B2B and B2C sales initiatives across various industries.
Strong analytical, organizational, sales, and communication skills.
Ability to manage multiple projects, teams, and deadlines simultaneously.

Preferred Skills:

Basic understanding of sales and marketing principles
Time management and multitasking
Willingness to learn and take direction
Team collaboration
Problem-solving mindset
Experience in B2B and B2C sales experience.
Hands-on experience with WordPress blog management and content editing.
Strong working knowledge of Google Ads, and similar paid search advertising.
Basic graphic design or video editing skills using online tools, Adobe, etc.
Experience with CRM systems and email marketing platforms

Pay: From $52,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Disability insurance
Flexible schedule
Health insurance
Life insurance
Paid time off
Vision insurance

Experience:

B2B sales: 1 year (Required)

Work Location: In person