Job Title: Sales and Marketing Manager (African Floral Imports) Company: Purpose Flowers / Safari Business Group Role OverviewAs the Sales and Marketing Manager, you will be the primary bridge between our high-quality African floral producers and the US wholesale/retail market. This is a strategic role requiring a blend of relationship management, supply chain understanding, and creative marketing to elevate the presence of African blooms in the American floral industry. Key ResponsibilitiesMarket Expansion: Identify and secure new partnerships with US wholesalers, high-end florists, and event planners.Strategic Marketing: Develop and execute campaigns that highlight the unique value proposition of African flowers (e.g., sustainability, unique varieties, and year-round availability).Relationship Management: Maintain and grow existing accounts through exceptional service and consistent communication.Product Expertise: Act as a subject matter expert on our floral varieties, providing training to clients on care, handling, and seasonal trends.Sales Lifecycle Management: From initial outreach and proposal drafting to closing and post-sale support.Logistics Collaboration: Work closely with the import team to ensure demand planning aligns with supply from our African partners.QualificationsExperience: 3-5+ years in sales or marketing, preferably within the perishable goods, import/export, or floral industry.Communication: Exceptional verbal and written skills; ability to tell the "story" behind the product.Education: Bachelor’s degree in Marketing, Business, or a related field.Technical Skills: Proficiency in CRM software, social media marketing, and data-driven sales forecasting.Mindset: A self-starter who thrives in a fast-paced environment and possesses a "results-driven" attitude.Bonus: Existing networks within the US floral industry or experience working with international suppliers (specifically in East Africa).Why Join Us?Opportunity to lead the growth of a unique niche in the floral market.Collaborative, entrepreneurial environment.Competitive salary and performance-based incentives.
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