Sales Executive for Advertising Solutions

Lamar Advertising Company is looking for a talented Sales Executive to help us grow our Marketing, Sales & Advertising portfolio. In this dynamic role, you will prospect, pitch, and secure advertising solutions spanning digital billboards, logo signs, and transit media for local and regional clients. You'll take charge of the entire sales process—from identifying customer needs to partnering with our creative and operations teams to execute successful campaigns—while nurturing strong relationships with our clients. At Lamar, we emphasize a community-focused, collaborative culture grounded in integrity and reliability, offering exciting growth opportunities for high-performing sales professionals.

Responsibilities

Identify and qualify new B2B clients for our outdoor and digital advertising solutions.Manage and expand a portfolio of advertiser accounts within your designated territory.Conduct discovery meetings to understand client needs and present customized advertising proposals.Collaborate with our marketing and design teams to create effective client campaigns.Negotiate pricing, contracts, and campaign terms to successfully close deals.Utilize CRM tools and sales reports to track opportunities and activities effectively.Achieve or surpass monthly and quarterly revenue and activity targets.Maintain robust client relationships through regular check-ins and performance reviews.Stay informed about industry trends and competitor activities to discover new opportunities.Represent Lamar Advertising Company with professionalism in the local business community.Required Skills

B2B sales experience.Account management expertise.Lead generation proficiency.Sales pipeline management skills.Consultative selling approach.Contract negotiation abilities.Familiarity with CRM software (e.g., Salesforce).Strong presentation skills.Knowledge of digital advertising solutions.Experience with market research.