June 3, 2026

Sales & Marketing Director

Bickford Senior Living Lansing, Michigan

The Family Advocate is the sales leader that drives occupancy and revenue in a Bickford Branch. Responsibilities & Qualifications Conduct exceptional, highly personalized tours and unique lead follow-ups to prospective residents and family.Manages the customer relations management tool (CRM) to ensure follow-up is documented and organized.Ensure Branch staff are appropriately trained to engage in phone and tour hospitality.Helps to manage the move-in process to ensure a smooth transition for residents and their families into the Branch.Identify and build relationships with community professionals to maximize referred leads.Ensure Branch is appropriately staged to maximize the customer’s experience.Ensure weekly and quarterly goal-setting meetings are completed with members of the Branch Leadership team. Bickford Senior Living is a community of caregivers who are dedicated to doing whatever it takes to enrich our resident’s happiness. Although Bickford Senior Living has grown in size… we pride ourselves in the family environment that is the foundation on which Bickford has served thousands of residents and employees throughout the years.

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