Sales Marketing Manager

United Flooring, Inc. is one of the premier flooring companies in the Sacramento region accommodating both residential and commercial customers alike. Job Description At United Flooring, Inc., marketing is about understanding people — and building awareness about how our products/services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. Objectives of this Role Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics Daily and Monthly Responsibilities Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels Manage content and updates for the customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets Skills and Qualifications Excellent written and verbal communication skills Proven experience developing marketing plans and campaigns Strong project management, multitasking, and decision-making skills Metrics-driven marketing mind with an eye for creativity Experience with marketing automation and CRM tools Preferred Qualifications Associate in marketing/business management preferred but not required Proficiency with online marketing and social media strategy Proven experience designing interactive applications and networking platforms Willingness and ability to travel Established press and media contacts We are offering the following compensation package; $3500-$5500.00 p/mo.