Sales & Marketing Specialist

Since 1988, our Decatur-based financial services and technology firm has provided simple, secure and cost-effective electronic payment, data convergence and fraud prevention services for clients around the world. As we develop new products and services, we are currently seeking a highly motivated Sales & Marketing Specialist with comprehensive marketing, data analysis and project coordination skillswho can help us optimize our marketing efforts and maximize sales.

Analyzing the company’s existing and potential markets, the Sales & Marketing Specialist will spearhead targeted offline and digital marketing campaigns, mining our CRM database so that we can more effectively market new products and services to both our current customers and prospects. The Sales & Marketing Specialist must have experience with social marketing and be actively managing social network responsibilities at current position.

Position Duties
Work with the general manager and company president to plan marketing strategies
Utilize the company’s marketing database to execute and support marketing initiatives
Coordinate, analyze and report on various marketing activities, which may include digital and social media communications, advertising, direct mail, promotional items and more
Gather requirements, provide statistical and quantitative analyses and reporting of marketing data, and make actionable recommendations based on results
Manage list extractions and other analytical functions including profiling, reporting and target filtering
Develop and generate daily, weekly, Ad Hoc and quarterly reports for business intelligence use
Monitor quality of data to ensure accurate and consistent results
Identify appropriate metrics for marketing campaigns, detailing the measurement process and output requirements
Provide strategic direction to copywriters and graphic designers in order to develop targeted marketing materials
Assist in implementing marketing email strategy to grow subscriber list, retain customers and increase incoming leads and sales
Quantify the overall impact of digital and offline marketing initiatives
Move marketing data between applications or populate new databases as needed
Perform other duties as assigned
Requirements
Bachelor’s Degree in Marketing or related field
3-5 years of marketing experience, preferably in B2B marketing
Significant proficiency with SQL and other database applications; SAAS experience strongly preferred
Extensive report creation experience with business intelligence tools
Ability to work independently but within prescribed time deadlines and budgets
Strong quantitative skills coupled with a solid understanding of business and marketing
Expert skills with MS Office (Word, Excel, PowerPoint, Outlook)
Knowledge of CAN-SPAM and ISP Email policies
Expertise with all forms of social media
Creative problem solving and analytic skills
Excellent oral, written and interpersonal communication skills
Ability to organize, analyze, and share information
Strong multitasking skills and ability to work in a flexible, dynamic and fast-paced environment

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Please submit your resume and a brief cover letter to [email protected].