Sales & Marketing Specialist

Overview
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We are seeking a high-performing Sales & Marketing Specialist to drive data-informed marketing initiatives and support revenue growth within the aerospace sector. This role combines advanced analytics, market intelligence, and hands-on campaign support with executive-level presentation and storytelling capabilities. The ideal candidate thrives in a fast-paced environment, translates complex data into actionable insights, and partners cross-functionally to deliver measurable business impact.

Responsibilities
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**Strategic Marketing & Revenue Support**

* Apply strong marketing and sales acumen to support revenue growth strategies within the aerospace manufacturing sector
* Partner with leadership to identify market opportunities, refine positioning, and support go-to-market initiatives

**Advanced Presentation & Storytelling**

* Develop high-impact, executive-ready PowerPoint presentations with exceptional speed and quality
* Translate complex data, strategies, and insights into clear, compelling narratives with strong visual design

**Market Intelligence & Analysis**

* Conduct rapid, in-depth market research, competitive analysis, and industry trend assessments
* Evaluate market direction, channel effectiveness, cost benchmarks, and positioning opportunities
* Provide actionable insights to guide strategic decision-making

**Data-Driven Insights & Reporting**

* Analyze campaign performance across digital and traditional channels (email, social, events, web, etc.)
* Track and report key marketing KPIs including CAC, LTV, ROI, and conversion rates
* Build dashboards and reports that enable real-time performance tracking and optimization
* Deliver insights that directly inform growth initiatives, forecasting, and business strategy

**Campaign Execution & Optimization**

* Support the planning, execution, and continuous optimization of marketing campaigns
* Collaborate with leadership and operations teams to improve campaign effectiveness and maximize ROI
* Conduct A/B testing and performance analysis to refine targeting and messaging

**Aerospace Industry Engagement & Events**

* Leverage knowledge of aerospace marketplaces (e.g., Aviation Week, SpeedNews) and key tradeshows (Farnborough, Paris Air Show, NBAA, Verticon)
* Support end-to-end coordination of events, including logistics, booth strategy, messaging, and executive alignment
* Ensure strong brand presence and ROI from industry engagements

**Cross-Functional Collaboration**

* Work closely with Finance, Sales, Operations, and Marketing teams to ensure alignment and cohesive execution
* Support integrated planning across departments to drive efficiency and impact

**Customer & Market Insights**

* Develop deep insights into customer behavior, segmentation, and targeting strategies
* Identify growth opportunities through data-backed analysis of customer and market trends

Qualifications
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**Required Qualifications**

* Bachelor’s degree in Marketing, Business, Analytics, or related field
* Proven experience in marketing analytics, strategic marketing support, or similar role
* Strong analytical, problem-solving, and critical-thinking skills
* Advanced proficiency in PowerPoint with demonstrated design and storytelling expertise
* Advanced Excel skills and experience with analytics/reporting tools
* Ability to work at pace, manage multiple priorities, and deliver high-quality outputs under tight timelines

**Preferred Qualifications**

* Experience in the aerospace or manufacturing industry
* Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
* Experience with digital marketing platforms and campaign tools
* Knowledge of data visualization tools (e.g., Power BI, Tableau)

**Key Success Factors**

* Quality and impact of insights delivered to leadership
* Improvement in marketing campaign performance and ROI
* Effectiveness of executive-level presentations and communications
* Ability to operate with speed, accuracy, and strategic clarity