Sales & Marketing/Production Specialist

This position reports directly to the Principal Duties and Responsibilities • Manage client marketing and monitor updates • Work closely with vendors that provide marketing services for company (social media strategist, military MGR, etc) • Plan and coordinate promotional events • Develop electronic and print marketing materials • Regularly update brochures, website content and other marketing materials • Collect digital content for online and print marketing materials (photos, videos, etc.) Sales • Understand sales objectives established by the Principal • Regularly meet or exceed sales quotas across products and service lines • Develop and implement field sales action plans • Maintain sales volume, product mix, and selling prices by keeping current with supply and demand, changing trends, economic indicators, and competitors • Develop sales pitches and scripts that accurately and creatively describes products and services and encourage the client to purchase • Arrange business meetings with prospective clients • Conduct cold calls to existing clients and new leads to promote and sell products and services • Assess the strengths and weaknesses of sales and develop solutions for the Principal to review and approve for implementation • Generate new business using existing and potential customer networks • Monitor customer preferences to determine focus of sales efforts • Maintain record of contacts, tract communication and regularly follow-up until leads turnover and becomes a client Research • Conduct searches on social media and other online channels to find individual entrepreneurs and small businesses to promote services and products too • Identify emerging markets and market shifts while being fully aware of new products and competition status • Research new sales initiatives, strategies, and programs to capture key demographics • Research market trends, competitors’ products and prices and develop reports to present to the Principal for review • Continually assess current business distribution channels, develop, and evaluate their performance to determine what outlets works best