Establishes, develops and maintains business relationships with current and prospective customers in the assigned territory/market segment to generate new business for the organization's products/services. Make telephone calls and in-person visits and presentations to existing and prospective customers. Researches sources for developing prospective customers and for information to determine their potential. Analyzes the territory/market potential and determines the value of existing and prospective customer's value to the organization. Keeps abreast of product applications, technical services, market conditions, competitive activities, advertising and promotional trends through the reading of pertinent literature and consulting with marketing and technical service areas.
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