As such, the Director will plan and manage all marketing activities, including but not limited to: season subscription and renewal campaigns (direct mail, telemarketing); advertising (print, electronic, and radio media); print and e-publications (program books, newsletters, brochures internet); public relations; social media; audience research; marketing revenue and expense budgets and merchandising for the Association. Budget and Planning • Establish appropriate revenue goals for season subscription renewal, acquisition and single ticket campaigns, and other paid, ticketed events, as well as other earned income such as merchandise sales, program advertising, bus revenues, ticket fees etc. • Work with the President & CEO and other designated staff in long-range planning for the Association; assist finance with budget projections as needed. • Report to the Board on progress of all ticket sales campaigns; provide other reports and public communications as requested. Administrative • Oversight responsibility of external consultants, such as for social media, telemarketing and marketing analysis and strategy • Oversee the development and maintenance of all ticket sales systems and records; work with Finance Director and Patron Services Manager to ensure the accuracy of all ticket revenue reports; provide periodic progress reports as requested.
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