Search Ads Analyst / Paid Search Consultant / SEM Campaign Lead

Role Description

The Search Ads Analyst / Paid Search Consultant / SEM Campaign Lead plans, manages, and optimises paid-search campaigns to drive qualified traffic, leads, sales, and measurable business growth. This role combines keyword strategy, campaign analysis, budget management, ad optimisation, and conversion measurement to improve performance across search advertising platforms.

The position works closely with Marketing, Growth, Content, Design, Web, Analytics, Sales, and Product teams to develop search-campaign strategies that align with commercial objectives. Responsibilities include conducting keyword research, building campaign structures, creating ads, managing bids and budgets, refining audiences, improving landing-page relevance, and monitoring conversion performance.

The role evaluates campaign results and identifies opportunities to improve return on ad spend, conversion rates, cost efficiency, and customer acquisition. It maintains accurate tracking and reporting, tests new approaches, and communicates clear performance insights and recommendations to stakeholders.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, Data Analytics, Digital Media, or a related field.Experience in paid search, search engine marketing, PPC, performance marketing, digital acquisition, or campaign management.Strong understanding of paid-search campaign structure, keyword strategy, match types, search intent, bidding, and budget allocation.Experience managing campaigns in Google Ads, Microsoft Advertising, Search Ads 360, or similar paid-media platforms.Ability to conduct keyword research, identify negative keywords, and develop relevant ad groups and search-campaign structures.Experience writing and testing search-ad copy, assets, extensions, and messaging aligned with campaign objectives.Strong understanding of key SEM metrics, including impressions, click-through rate, CPC, conversion rate, CPA, ROAS, quality score, and impression share.Ability to analyse campaign performance and optimise bids, budgets, keywords, ads, audiences, devices, locations, and schedules.Experience setting up or validating conversion tracking, UTM parameters, tag implementations, and attribution reporting.Familiarity with Google Analytics 4, Google Tag Manager, Looker Studio, Excel, or other analytics and reporting tools.Experience working with landing pages, conversion-rate optimisation, remarketing, shopping campaigns, or lead-generation funnels is advantageous.Ability to create clear campaign reports, forecasts, testing plans, and performance recommendations.Strong analytical thinking, attention to detail, problem-solving, and ability to manage multiple campaign priorities.Excellent communication and stakeholder-management skills across marketing, content, design, web, sales, and client teams.