Search Engine Advertising Professional

This Search Engine Advertising Professional position involves executing effective paid search strategies across the client base. The ideal candidate will have experience in campaign management and paid search strategy, including hands-on experience with search platforms like Google, Bing, YouTube, and Amazon. Main Responsibilities: • Manage existing paid search campaigns on a daily basis • Collaborate with senior team members to optimize campaigns based on performance goals and measurement frameworks • Document changes and insights to enhance campaign performance Quality Control: • Perform quality assurance for paid search campaigns for a subset of clients, demonstrating high attention to detail Professional Growth: • Engage in ongoing learning and contributions to keyword analysis and creating compelling ad copy • Leverage skills to analyze, evaluate, and report on campaign effectiveness to drive optimal results • Stay current on paid search best practices, bid management systems, keyword development tools, and industry research • Maintain accurate and up-to-date process documentation • Support senior team members in establishing organization-wide paid search best practices, guidelines, objectives, and documented regulations • Pursue opportunities to create thought leadership materials such as blog posts, white papers, and speaking engagements