April 17, 2024

Search Engine Advertising Manager

igus Inc. East Providence, Rhode Island

As a Search Engine Advertising Manager, you will work together with our Online Marketing and be responsible for digital offsite and SEA campaigns to attract new customers and increase sales. Additionally, you will be responsible for developing, implementing, and optimizing online advertising campaigns across various search engine platforms such as Google Ads, Bing Ads, and... others. • Development, implementation and analysis of paid advertising campaigns for one or more product categories with the aim of increasing sales and acquiring new products • Conduct thorough market research to identify key trends, customer behaviors, and competitor strategies to inform campaign development and optimization. • Content Creation for Paid Advertising Campaigns • Creation of advertising campaigns in different advertising networks (such as AdWords, Bing Ads or Facebook Ads) • Collaborate with the marketing team to align paid advertising campaigns with broader marketing initiatives, ensuring consistent messaging and brand positioning across channels. • Excellent knowledge of all common advertising platforms (Google, Bing, Facebook, Linkedin) and SEA-relevant tools and technologies (e.g. Google AdWords, multi-channel tools, Google Analytics, Microsoft Advertising) • Experience in calculating, executing and evaluating marketing campaigns • Interest in technical products and a keen sense of digital trends • Ability to work in a team, analytical and communication skills as well as a structured and goal-oriented way of working

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