Job Information Industry Communications A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing Team in order to maximize ROI, drive traffic, and customers. Proven SEM experience and success managing PPC campaigns across Google, Yahoo and BingWell-versed in performance marketing, conversion, and online customer acquisitionUp-to-date with the latest trends and best practices in search engine marketingExperience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Strong analytical skills and experience generating SEM reportsWorking knowledge of HTML, CSS, and JavaScript development and constraintsRequired Software Used: Google Ads, Wordstream, Google Analytics, Bing Ads
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