About the Role Okta is seeking a highly analytical and forward-thinking Global Paid Search Marketing Manager with exceptional Martech integration skills to join our Global Digital Acquisition Team. Leveraging cutting-edge AI capabilities and robust statistical testing, you will maintain complete visibility over all in-market campaigns, ensuring every dollar spent is backed by data and optimized for maximum business impact. Identify opportunities for workflow automation, scripting, and process improvement to scale our search program cleanly. VBB Expertise: Strong experience implementing and optimizing Value-Based Bidding (VBB) and offline conversion feedback loops (connecting CRM data back to ad platforms). Martech Proficiency: Deep expertise in Google Ads, Bing Ads, Salesforce (CRM), Marketo/Eloqua (Marketing Automation), and advanced web analytics platforms (Google Analytics, GTM, or equivalent).
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