Search Engine Marketing Manager

ResponsibilitiesOwn end-to-end paid search and intent-based strategy across Google Ads, Microsoft Advertising, Linked In, and other paid channelsBuild, launch, and optimize campaigns across search, shopping, Performance Max, and Linked In paid programsManage keyword strategy, audience targeting, account structure, bidding, and budget allocationDevelop and test ad copy, creatives, and messaging aligned to B2B personas and product value propositionsOwn product feed optimization for shopping campaignsPartner with ecommerce and UX teams to optimize landing pages and onsite conversion, including checkout and product detail pagesDrive lead generation and transactional performanceMonitor and optimize KPIs including CPL, ROAS, CAC, pipeline contribution, and revenueLeverage audience targeting, remarketing, and account-based strategiesAnalyze performance data and provide actionable recommendationsEnsure accurate tracking and attribution across advertising platforms and CRM systemsCollaborate with sales, marketing, ecommerce, and data/engineering teamsTest and scale new channels, bid strategies, and audience segmentsManage agency or vendor relationships as neededProvide regular reporting and executive-ready insightsRequirementsBachelor’s degree in marketing, Business, Analytics, Computer Science, or related field required5-8+ years of hands-on experience in paid search / performance marketing within B2B and/or ecommerce environmentsProven success managing and scaling campaigns in Google Ads, Microsoft Advertising, and Linked InExperience driving lead generation and ecommerce outcomes including revenue, conversion rate, and AOVExperience integrating media performance with CRM platforms such as Hub Spot or SalesforceAdvanced expertise in SEM strategy, keyword architecture, bidding algorithms, and audience targetingAbility to manipulate and analyze large datasets; Excel and SQL preferredUnderstanding of attribution modeling, incrementality testing, and full-funnel performance measurementHands-on experience with tracking frameworks, tagging, data pipelines, conversion tracking, pixels, offline conversions, and APIsProficiency in Google Analytics (GA4), including event-based tracking, funnel analysis, and audience segmentationEcommerce expertise including product feed optimization, shopping campaigns, and conversion rate optimizationExperience connecting media performance to CPL, CAC, ROAS, pipeline, and revenueExperience with A/B testing, experimentation frameworks, and continuous optimization methodologiesUnderstanding of B2B buying behavior, long sales cycles, and account-based marketing strategiesExcellent problem-solving skills with data-driven decision makingEffective cross-functional collaboration with marketing, sales, ecommerce, and data/engineering teamsCore CompetenciesDemonstrates expertise in paid search and performance marketing, with a strong focus on Google Ads, Microsoft Advertising, and Linked In. Proficient in driving lead generation and optimizing ecommerce outcomes through data analysis and cross-functional collaboration.Highest-signal resume keywordsPaid Search StrategyGoogle Ads ManagementEcommerce OptimizationData Analysis and ReportingAudience TargetingATS Optimization Keywords Hard SkillsSEM StrategyKeyword ArchitectureBidding AlgorithmsConversion Rate OptimizationA/B TestingAttribution ModelingData ManipulationExcelSQLGoogle Analytics (GA4)Soft SkillsProblem-SolvingCross-Functional CollaborationIndustry KeywordsB2B MarketingLead GenerationPerformance MarketingEcommerceAccount-Based MarketingTools & TechnologiesHub SpotSalesforceMicrosoft AdvertisingLinked In AdsTracking Frameworks#J-18808-Ljbffr