Search Engine Marketing Manager

We're all in on this mission. If you are too, let's talk.About the RoleOkta is seeking a highly analytical and forward-thinking Global Paid Search Marketing Manager with exceptional Martech integration skills to join our Global Digital Acquisition Team.In this role, you won't just manage campaigns, you will own our search portfolio's evolution. Identify opportunities for workflow automation, scripting, and process improvement to scale our search program cleanly.QualificationsEducation: BA or BS in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field.Experience: 3-5 years of hands-on experience managing enterprise-level, full-funnel paid search campaigns, media planning, and advanced measurement.Analytical Rigor: Exceptional analytical skills with a proven track record of using statistical significance models to validate test results and drive data-backed decisions.VBB Expertise: Strong experience implementing and optimizing Value-Based Bidding (VBB) and offline conversion feedback loops (connecting CRM data back to ad platforms).AI Literacy: Practical experience leveraging AI-driven search features, automated bidding algorithms, and predictive analytics tools to scale and optimize campaigns.Martech Proficiency: Deep expertise in Google Ads, Bing Ads, Salesforce (CRM), Marketo/Eloqua (Marketing Automation), and advanced web analytics platforms (Google Analytics, GTM, or equivalent).Project Management & Communication: Strong project management skills with the ability to translate complex, multi-layered data points into clear, concise, and actionable insights for cross-functional stakeholders.B2B Context: Prior experience in B2B SaaS marketing is highly preferred.#LI - HybridP5561_3508731Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.Okta is an Equal Opportunity Employer. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process.