Search Marketing Specialist

Search Marketing Specialist

Job ID: 655

Location: 10300 Linn Station Rd Louisville, KY 40223

Job Type: Full-time

Weekly hours: 40 - Hybrid role

What You'll Love About Us:

A Positive, Team-Oriented Culture: We believe in supporting one another and celebrating successes, big or small.
Opportunities for Growth: We're committed to helping you advance your skills and reach your career goals.
Work-Life Balance: Flexible scheduling and an environment that respects your personal time.
Your voice matters: We encourage feedback and innovation at every level.
Benefits of being part of the Mortenson Dental Partners Team

Benefits are available after 60 days of employment
Medical, dental, and vision insurance with company contribution
Life Insurance
Flexible spending (health and dependent care) account
Paid Time Off & 6 paid holidays off
Employee Stock Ownership Plan
401K
Daily Pay
Professional development assistance
FREE continuing education opportunities
Employee assistance program
Responsibilities
Search Marketing Execution: Execute paid search, SEO, AEO, and GEO initiatives aligned with organizational marketing strategies. Implement campaign updates, keyword optimizations, search visibility improvements, and content recommendations designed to support patient acquisition and business growth objectives.
Paid Search Campaign Management: Execute, monitor, and optimize Google Ads campaigns. Manage keyword strategies, audience targeting, bidding adjustments, ad copy testing, and conversion tracking. Monitor campaign performance and identify optimization opportunities to improve efficiency and conversion outcomes. Assist in ensuring advertising tracking accuracy and compliance through collaboration with the Marketing Technology Manager.
SEO & Website Optimization: Partner with Web Development and Communications teams to support SEO initiatives and website optimization efforts. Monitor organic search performance, identify technical SEO opportunities, and assist in implementing recommendations that improve search visibility and conversion performance.
Listings Management: Manage and maintain online business listings across multiple platforms including Google Business Profile, Apple Business Connect, Yext, and other directory platforms. Ensure listing accuracy, consistency, optimization, and issue resolution across all supported practice locations.
Performance Reporting & Analysis: Develop recurring reports and dashboards to monitor paid and organic search performance. Analyze key performance indicators, identify trends, and provide actionable insights and recommendations to the Media Manager, VP of Marketing, and Regional Marketing Managers to support data-driven decision making.
Qualifications
Bachelor's degree in Marketing or related field
Google Ads, Google Analytics, Google Tag Manager
3-5 years previous experience in a similar digital marketing role.
Proficient knowledge of Google Analytics (GA4), Google Ads, Google My Business, Apple Business Connect, Google Tag Manager, Google Search Console, YEXT or other online listings manager, SEMRush or similar products.
Desirables
Google Search Console certifications
Experience supporting multi-location businesses, healthcare organizations, or agency-managed search marketing programs.
Knowledge of basics of HTML and Schema Markup for SEO/AEO/GEO.
Any offer of employment is contingent upon the Company's determination that the candidate has successfully passed a background check, including a drug screen.

We are an equal-opportunity employer and consider all qualified candidates equally.