Search Marketing Specialist

What you'll be doing: • Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns with direction from Paid Search Supervisor and VP, Integrated Search • Architect performance-driven YouTube advertising campaigns • Communicate and effectively present tactical paid search plans and campaign updates to clients • Manage paid search targeting options across multiple clients (geo-targeting, campaign settings, demographic targeting, etc.) • Recommend landing page strategies and consult on landing page planning and optimizations • Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets • A/B testing a multitude of campaign variables to increase the efficiency of PPC campaign budgets to increase leads/conversions, expand search impression share and drive higher ROI for our clients • Administer bid management tools to accurate pace daily paid search budgets • Monitor and analyze campaign performance in platforms like Google AdWords, Bing Ads, Google Analytics, Kenshoo, Tableau and moreImplement and test strategies designed to increase conversion rates and lower cost-per lead across multiple clients in multiple verticals • Champion department processes, stay current on search marketing industry trends and best practices Why you’ll want to work at Tombras: You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.