Seeking Senior Director of Marketing

Our ideal candidate will have a keen eye for design and a drive to inspire dynamic ideas and omni-channel campaigns that connect with all types of audiences, both B2B and B2C. Objectives · Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral · Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing brand identity across digital and print · Develop and implement publicity strategies, campaigns, and social media calendars promoting the public image of the organization creating continued awareness · Collaborate with the marketing, sales and technology departments to develop marketing plans that translate objectives across the organization into clear, executable strategies · Continuously assess brand tracking, market trends, consumer needs, and the competitive landscape · Develop action provoking email marketing/social campaigns and strategies for current and existing products, launches, national and global events and promotions · Meet budget standards by forecasting and managing expenses Job Responsibilities · Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables · Prioritize work and resources across engagements based on short- and long- term needs, establishing production schedules by collaborating with designers, copywriters, and video production · Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives · Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges · Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences · Present, or oversee presentation of final concepts, and obtain approvals for deliverables Skills and Qualifications 7-10 years of related experience with 5+ years of creative direction in agency, or start-up setting · Must have several years of demonstrated experience leading a large, dynamic team of creative talent with strong people management skills, ability to motivate on a daily basis and drive team to achieve individual growth, as well as long term department success. Other Duties · Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.