Segment Sales & Marketing Executive

As a leading international wireless carrier, we provide solutions to over 30 million customers across 24 countries, Lycamobile’s sheer span, focus on customer service and innovative business strategy has seen it outgrow its competitor set; achieving greater coverage of the European population than any other network operator. To manage the selected segment’s marketing and sales activities for the company, responsible for managing the promotion and positioning of a brand or the products and services that a company sells. • Issuing briefs to media agencies & negotiating on behalf of the company • Developing marketing programs for the segment and co-operating with marketing and sales colleagues based in London and other company’s countries in order to execute marketing plans including TV, print, radio, outdoor and digital media • Identifying segment opportunities and developing marketing campaigns to differentiate from the competition in order to secure the growth of customer acquisition • Leveraging internal and external resources to deliver compelling integrated marketing programs that include online and offline collateral, advertising, PR, sales tool kits • Working closely and communicating with product, marketing and other departments in London and other company countries • Carrying out promotions during events & attending events as required by the line manager • Undertaking field visits for marketing, branding opportunities and organising customer feedback surveys • Selling and marketing our products in respective countries ensuring the growth of segment CONTROLS – REGULAR MEETINGS WITH: Regular Meetings with line managers KNOWLEDGE, EDUCATION, EXPERIENCE AND KEY COMPETENCIES • Must be bilingual/fluent in one of the following languages: Chinese (Mandarin/Cantonese), African English, or Vietnamese • Degree in marketing highly desirable • Ability to develop an in-depth understanding of customer needs and habits within the segment concerned • Solid knowledge and understanding of the concerned community / segment • Solid knowledge of the key media / TV, Press, Radio, Digital for the segment • Maintains a high level of professionalism and job expertise. • Able to set own priorities. • Ability to issue brief to media agencies & negotiate on behalf of Lycamobile and prepare a segment media plans • Ability to develop marketing programs for the segment and co-operation with marketing colleagues based in London and other Lycamobile countries in order to execute marketing plans.