Self-Serve Advertising Specialist

As a Self-Serve Advertising Specialist, you will support advertisers by enabling restaurant and merchant partners to successfully plan, launch, and optimize search, sponsored, and display advertising campaigns through self-service advertising platforms. Working alongside Account Managers and Partner Managers, you will serve as a trusted advertising consultant, providing strategic guidance, campaign recommendations, performance insights, and platform expertise to help advertisers achieve their marketing objectives. Serve as a strategic advertising consultant to partners utilizing self-service advertising platforms, helping them maximize campaign effectiveness and return on investment.Guide advertisers through campaign strategy, setup, targeting, bidding, budgeting, measurement, and optimization best practices while enabling them to independently manage campaign execution.Analyze campaign performance against key marketing KPIs and provide proactive recommendations to improve results.Identify underperforming campaigns, diagnose root causes, and recommend optimization strategies and platform features to enhance performance.Translate campaign data and performance trends into meaningful insights and actionable business recommendations.Educate advertisers on advertising products, platform capabilities, measurement methodologies, and campaign management best practices to drive platform adoption and proficiency.Collaborate closely with Account Managers and Partner Managers to develop account strategies and uncover opportunities for advertiser growth and success.Identify opportunities for incremental advertising investment through performance analysis and strategic recommendations aligned with business objectives.Provide guidance on performance marketing principles, including ROAS, budget allocation, bidding strategies, targeting methodologies, and measurement frameworks.Troubleshoot campaign and platform-related issues by helping advertisers identify challenges and recommending solutions or escalating technical concerns when appropriate.Develop and share best practices, playbooks, industry insights, and educational resources that help advertisers become more effective users of self-service advertising platforms.Participate in cross-functional initiatives focused on improving advertiser experience, platform adoption, operational efficiency, and business growth.Communicate advertiser feedback and recurring platform challenges to Product, Sales, Operations, and other internal teams to support ongoing platform enhancements.Required Qualifications Bachelor's degree in Business, Marketing, Advertising, Communications, or a related field, or equivalent relevant experience.Minimum of 3 years of experience in digital advertising, Ad Operations, AdTech, performance marketing, media strategy, client solutions, or a related field.Strong expertise in sponsored products, sponsored search, paid search, or other performance-based advertising channels.Solid understanding of digital campaign management, including media planning, budgeting, targeting, bidding, optimization, and measurement.Proven ability to analyze campaign performance, identify opportunities, and deliver actionable recommendations based on data.Experience working within performance marketing frameworks, including ROAS and other efficiency metrics.Strong client-facing communication and consultative skills, with the ability to explain complex advertising concepts to stakeholders with varying levels of expertise.Ability to collaborate effectively across Sales, Account Management, Product, Operations, and other cross-functional teams.Familiarity with Salesforce or similar CRM platforms.Preferred Qualifications 5+ years of experience in advertising operations, media strategy, performance marketing, client solutions, consulting, media agencies, advertising technology companies, or related environments.Experience advising advertisers on self-service advertising platforms or directly managing campaigns in a hands-on advertising role.Experience with platforms such as DV360, Meta Ads Manager, sponsored products platforms, retail media networks, or similar advertising solutions.Strong analytical and quantitative skills with the ability to convert performance data into compelling recommendations and business narratives.Experience managing or advising on large-scale performance marketing budgets.Understanding of digital advertising standards and concepts including brand safety, ad viewability, attribution, measurement, and fraud prevention.Demonstrated ability to influence advertiser behavior and drive adoption of best practices without direct ownership of campaign execution.Customer-focused mindset with a passion for helping advertisers achieve measurable business outcomes.Ability to thrive in fast-paced, evolving environments while managing multiple priorities and deadlines.Proactive, resourceful, and results-oriented, with a strong sense of ownership and commitment to delivering high-quality outcomes.