Selfmoneycare is hiring: Lead Generation - Paid Digital Marketer in Austin

Required: 1+ years of experience in paid search, paid social, and SEOReady to shine in the world of digital marketing? If you're a rising star eager to make an impact and take your career to the next level, we want to hear from you! Your role will focus on both driving paid traffic through strategic ad campaigns and improving website rankings through SEO best practices.Your responsibilities will include:Paid Digital AdvertisingTactical campaign development and expansion of existing paid search marketing campaignsConducting keyword research and selection for pay-per-click campaigns to maximize budget while achieving key business objectives such as traffic, sales, and ROI/ROAS goalsMonitoring, tracking, interpreting and optimizing campaign metrics via Google Analytics to ensure peak performanceMaking recommendations on keyword selection while prioritizing expansion effortsProducing weekly campaign performance reportsExecuting and maintaining paid social media campaignsSearch Engine Optimization (SEO)Conducting keyword research and competitive analysis to enhance organic search visibilityImplementing on-page SEO optimizations, including metadata, headings, internal linking strategies, and backlinking strategiesDeveloping and executing link-building strategies to improve domain authorityConducting site audits to identify and fix technical SEO issuesOptimizing content for search engines while aligning with user intent and best practicesTracking and analyzing website performance using Google Analytics and other SEO tools to provide actionable insightsAdditional Responsibilities:Managing individual and/or team projectsImplementing and executing long-term brand management strategiesInteracting with vendors and staying up-to-date with the latest trends in paid advertising and SEOWe are looking for a candidate with the following qualifications:Proficiency in Google Ads, Google Analytics, Google Search Console, Meta Ads, and SEO tools (BrightEdge, SEMrush, Moz)Experience with managing large-scale PPC campaignsStrong understanding of on-page, off-page, and technical SEO strategiesFamiliar with WordPress and SEO-friendly website structuresStrong problem-solving and project management skillsDetail oriented and deadline drivenAbility to effectively communicate with the executive teamBachelor’s degree is preferredPrevious law firm experience a plusCompensation and Benefits:Salary commensurate with experienceAbility to work remotely two days per weekOpportunities for ongoing training and mentoringOpportunities to advance and grow within the firmContingency fee referral bonus opportunitiesPaid time off (20 days) and 11 paid holidaysMedical, vision & dental insurance (100% of Base medical plan covered by the firm)Simple IRA with up to 3% company matchFirm Philosophy: We firmly uphold the value of every individual within our team, ensuring they have the chance to build a rewarding career both financially and personally. Our firm's structure is designed to offer exceptional prospects for growth and advancement to our attorneys. From the initial intake to final verdict, each attorney at our firm handles cases, benefiting from continuous training and guidance from our exceptional team.