We have an exciting opportunity for a SEM Marketing Manager to work with our global CPG client for an assignment for the next 6 months. - Develop and execute Paid Media campaigns across Google, Bing, and Yahoo. - Set up and optimize search bid/ campaign management in native tools + platforms like DoubleClick, Marin, and Kenshoo - Identify campaign expansion and testing opportunities to increase performance. - Conduct keyword search and develop content recommendations - Conduct search query mining to optimize keywords to improve performance. - Analyze search data and translate insights into actionable next steps.
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