SEM Specialist​/Hybrid

The SEM Specialist will work closely with content managers, other channel owners, product managers, and partners to ensure digital presence is fully optimized for paid search. Recipe for Success - What's “in store” for the role • Manage multiple Paid Search Google & Bing accounts • Launch, build and optimize campaigns to meet and exceed traffic, revenue, and profitability goals • Produce campaign strategy to grow the bottom line and improve performance measures (Conversions, CPA, ROAS, Profit) • Test Google Smart Bidding strategies, account structures, Google betas, and landing pages • Drive daily and weekly SEM optimization exercises such as adjusting bid strategy targets, device modifications, negative keywords, ad creative, and audiences • Craft and implement new ad copy, expand keyword inventory, perform campaign experiments • Pilot new account/campaign structures based on Google standard methodologies & performance results • Manage and communicate key findings and insights to partners • Track competition and provide recommendations based on market conditions specific to impression share, top of page rate, ad copy, keyword coverage, and strategy • Keep up with industry trends and methodologies - bringing innovation to the forefront of your work Extra Spices - What you should bring to the table • Highly proficient in Microsoft Office–strong Excel and PowerPoint required • Deep knowledge in PPC (Paid Search) strategy, tactics and execution • Ability to navigate GA360 and GA4 and pull data • Strong relationship building, communication and ability to gain consensus • Strong customer orientation • Motivated with an ability to accomplish tasks on time • Program management skills with attention to detail • Provide evidence-based and data-driven recommendations Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.