SEM/PPC Specialist

PPC / SEM Specialist, Albany, NYAlbany, NY based advertising agency is seeking a Digital Media Specialist to support our rapid growth. The PPC / SEM Specialist will help develop digital marketing campaigns to support clients’ search, display and social marketing initiatives. Responsibilities include keyword research, writing ad copy, testing and optimizing landing pages, managing existing PPC, display and social campaigns, reporting, and other related tasks.The ideal candidate will have a passion for data and analytics, as well as have strong communication skill, be extremely organized, self-motivated, and collaborative and have the desire and aptitude to learn quickly while effectively multi-tasking. Advanced knowledge of Google AdWords and Facebook advertising, and a basic knowledge of direct response marketing principles are a must.Job Responsibilities:Responsible for supporting internal account management team in the media planning, buying, campaign execution, administration and reporting for multiple digital marketing campaigns, including paid search, display advertising, Facebook advertising, Instagram advertising and moreOnline research of digital media trends, opportunities, and competitive data to present internally as requestedCampaign set up including keyword research, writing ad copy, setting CPC/CPM bids, conversion tracking implementation, call tracking set up, and testingManage daily budget reconciliations and monthly allocationsOptimize campaigns based on real-time data to improve performanceDevelop campaign performance reports for use by both the internal team and external clientsInitiate campaign, creative and landing page experience improvement projects to present to clients, and manage resulting projects and initiativesMaintain detailed written status reports to ensure efficient workflow, and ensure adherence to deadlines and deliverablesOther tasks as assignedJob Requirements:A Bachelor’s DegreeA minimum of two-year work experience in a similar role creating PPC campaigns in Google AdWords & on FacebookGoogle Adwords Certification Required; Analytics Certification a plusKnowledge of paid search, display, mobile, video, and social campaigns including creative guidelines, targeting and trafficking principalsFollow paid search trends as the various platforms evolveMust be creative, detailed and love finding strategies to get clients stronger conversionsA background and/or interest in measurement and optimization of marketing ROI is key to this roleStrong communication and organizational skillsQuantitative and analytical skills, experience with relevant digital analytics and reporting tools a plusHighly pro-active and solution-oriented, a team player and self-starterAbility to thrive in an extremely fast-paced environment, with tight deadlines and multiple priorities.Must be solutions-oriented and an innovative thinkerComputer proficiency in Microsoft Office (Outlook, Excel, PowerPoint and Word)Job Type: Full-timeBenefits:401(k)401(k) matchingDental insuranceHealth insurancePaid time offVision insuranceSchedule:8 hour shiftApplication Question(s):What are your salary requirements?Experience:Facebook Advertising: 1 year (Preferred)Google Analytics: 1 year (Required)Work Location: Hybrid remote in Albany, NY 12205