Sem​/Seo Specialist

Position: SEM/SEO SPECIALIST Job Description We are searching for full time-in-person SEM/SEO Specialist to join our growing agency. The right candidate will be responsible for the development of the Strategy for SEM and SEO campaigns. Developing and testing new keywords and the overall deployment of the search engine components of the campaign for various industries. BenefitsPaid Holidays & PTOPaid VacationHealth, Dental, and Vision Insurance401K With Company MatchDuties and ResponsibilitiesWork with key stakeholders and account personnel to develop SEM/SEO strategiesManage SEM campaigns with spending to pace with target budgetsManage SEM campaign budgets to ensure SEM components (e.g. keywords) are acquired at most cost-efficient levelResearch and establish keywords and develop ad copyPlan, design, and build highly scaled paid search campaigns across multiple platformsConduct keyword research and additions to new and existing campaignsConduct ad copy adjustment and testing according to best practicesProactively expand and improve ad campaigns based on client business needsAbility to analyze campaign data to identify optimization opportunities and improve performanceResearch and implement SEO recommendationsWork with account executives to ensure SEO best practices are properly implemented on newly developed codeWork with marketing team to drive SEO in content creation and content programmingRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywordsProvide ongoing analysis of paid search campaigns, visibility, and traffic metricsProvide regular and ad-hoc reporting and analysis on campaign status to managementSupport sales team on client calls with technical campaign information and strategyEducation, Skills, and Experience2-3 years professional work experience in the field of SEO and SEMUp to date with the latest trends and best practices in SEO and SEMGoogle Ads and Google Analytics CertifiedExperience with Microsoft Advertising Platform and social media paid advertising campaigns is an assetAbility to work collaboratively and communicate effectively to all stakeholders and clients necessaryStrong analytical ability to determine success of optimization effortsAbility to manage multiple short- and long-term projects without close supervisionRequired experience:SEO and SEM: 2 years