Senior Account Executive, Influencer Marketing

We are looking for a Senior AE, Influencer Marketing Specialist to join our New York office (hybrid), across beauty and CPG brands. The Senior AE, Influencer Marketing Specialist has command of the digital media + influencer landscape, experience in digital strategy + content creation, client services + account management experience, and has a finger-on-the-pulse of consumer and pop-culture/societal trends that affect consumer behavior. • Become a key member of the agency’s influencer team, participating in new business opportunities and identifying new trends, POVs and thought leadership related to the industry • Develop comprehensive influencer strategies across industries, verticals, and brand programs • Recommend the optimal influencer approach relevant to a client’s program objectives, including demonstrating how the influencers you recommend align with a client’s target audience • Regularly identify and vet new and up-and-coming influencers for current-, future-, short- and long-term programs • Create meaningful relationships with online influencers to deliver above and beyond content and engagement for clients • Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients • Integrate paid, owned, and earned influencer tactics into a larger cohesive digital and media strategy • Identify creative ways to break through with influencers through earned tactics • Work with our analytics team to report on results that align to the customer journey and deliver insights and learnings Education: Bachelor’s Degree Professional experience: • 3-5+ years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically developing and executing influencer programs • Excellent verbal, written, presentation and problem-solving skills • Experience working with influencer networks, individual influencers and influencer identification, management, and measurement tools • Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Snapchat, Twitter, Instagram, Facebook and Pinterest, YouTube • Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency • Experience working with cross-functional and IAT partners to incorporate influencer plans in to 360 programs • Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives