Senior Account Strategist, LinkedIn Advertising (Remote US)

Then you may be the Senior Social Media Strategist of our dreams! We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team! This role reports to the Associate Director and is a crucial part of the social media team. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities • Oversee and lead a collection of Social Media accounts • Serve as direct support to client contacts • Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic • Build strategies for clients each quarter • Have the ability to create, maintain, and optimize budgets for paid media campaigns • Provide fractional support for internal marketing in support of a boutique agency within Directive • Deeply understand client positioning and unique value propositions • Confirm lead routing is accurate within a CRM • Responsible for personal productivity and utilization • Work directly with Associate Director to ensure internal and client goals are being achieved • Understand the value of Programmatic campaigns • Drive cross-sells, upsells and referrals via client relationships and professional network • Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI