We’re applying that same success to this new venture and we want you to be a part of it! In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. Roles & Responsibilities • Oversee and lead a collection of Social Media accounts • Serve as direct support to client contacts • Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic • Build strategies for clients each quarter • Have the ability to create, maintain, and optimize budgets for paid media campaigns • Provide fractional support for internal marketing in support of a boutique agency within Directive • Deeply understand client positioning and unique value propositions • Confirm lead routing is accurate within a CRM • Responsible for personal productivity and utilization • Work directly with Associate Director to ensure internal and client goals are being achieved • Understand the value of Programmatic campaigns • Drive cross-sells, upsells and referrals via client relationships and professional network • Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI • Proven and measurable success with mid-market or enterprise accounts • Ability to translate and articulate strategy and tell stories with data • Equal parts competitive and curious; you’re a true problem solver • You live on the cutting edge of the industry, always looking for opportunities to grow and share • Ability to organize, prioritize and manage multiple projects simultaneously • You’re quality-obsessed and have not lost your soul for advertising • Travel to visit clients approximately once per year, per client or as needed Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
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