A company is looking for a Senior Ad Measurement Analyst to enhance ad measurement practices and drive business outcomes through data analysis.Key ResponsibilitiesLead execution of ad effectiveness research, including brand lift and audience engagement analysisTransform performance data into compelling narratives that highlight campaign impactCollaborate with internal teams to align measurement strategies with campaign goals and objectivesRequired Qualifications5+ years of experience in media analytics or digital advertising measurementStrong proficiency with measurement tools and platformsIn-depth knowledge of ad impact measurement platforms and metricsExperience with incrementality measurement and statistical conceptsFamiliarity with digital media landscape and ad serving technologies
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