Senior Advertising Account Manager

One of the biggest opportunities across all of our brands lies in digital marketing. Formal Requirements: • 3-7 Years of experience in Marketing platforms such as Amazon Advertising, Walmart, Google Ads, Social Media MKT, etc. Professional Skills: • Experience managing campaigns on Amazon Search and/or Amazon DSP preferred • In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google Ads), retargeting, and social network advertising (Facebook, Instagram, etc.) Responsibilities: • Manage the strategy, setup, and reporting of paid campaigns that provide metrics, implications, and future recommendations • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports • Optimize allocation of marketing funds and help develop & deliver the right PPC strategy for our clients • Collaborate with our other eCommerce departments including our SEO team, Account Management, Creative, and Insights to provide holistic marketing plans and conclusions • Keep a pulse on the sales trends, inventory position, and other operational flow components that impact your advertising efforts. • Act as the business owner for assigned brands, possessing a complete understanding of internal/external variables that impact your business • Ability to act as the liaison between the brands we represent and .com retailers • Create and manage product content and assets, regularly auditing site for improved accuracy • Communicate regularly with hi- level personnel to provide updates to the status of a project or determine solutions to challenges at hand