Message Lab at Orchestra (ML@O) is the award-winning digital and content arm of the leading strategy and communications firm. With deep roots in the worlds of journalism, social media, analytics and more, Message Lab works with Orchestra clients of all sizes and across all sectors to design and run multi-channel programs that deliver the right story to the right audience at the right time. From Meta and Google Ads to programmatic, streaming, and out-of-home, the team designs, launches, and refines campaigns that meet clients’ KPIs - from brand awareness to conversion. Advertising Strategy & Technical Expertise • Develop multi-channel advertising strategies and media plans from scratch based on client goals and KPIs. • Partner with design and content teams to ensure creative assets follow platform best practices and support campaign strategy.
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