Senior Advertising & Content Coordinator

We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.The GE Appliances... philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together , we always look for a better way , and we create possibilities .Interested in joining us on our journey?At GE Appliances, a Haier company, we come together to make good things, for life. We believe in the power of our people and in giving them the freedom to explore, discover and build good things.The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. Working alongside the Senior Advertising Manager, you'll refine content based on feedback, oversee multiple projects, and thrive in supporting the leading appliance brand.PositionLocationUSA, Louisville, KYHow You'll Create PossibilitiesManage and execute the organic editorial calendar for our house of brands across all social channels.Produce and/or coordinate production of social content shooting and editing video and photo assets.Brainstorm and develop a range of ideas in a short amount of time taking feedback for improvements.Ensure brand voice and business objectives are effectively executed across all messaging.Translate technical writing into public facing copy for feature and benefit needs.Tracking and analyzing performance to improve results.Monitor all channels and reply to any comments or direct messages that require brand response.Research emerging trends and make recommendations for optimizations.Support coordination and content execution for advertising initiatives.Provide guidance to partners on execution and brand standards.Assist in the execution of influencer contracts, product fulfillment and content creation.Proof all creative assets for accuracy and legal clearance by engaging appropriate stakeholders.What You'll Bring to Our TeamQualifications/RequirementsBachelors degree in Marketing, Business, Communications, or related disciplineMinimum of 1 year related work experienceExceptional writing skills and creativity, creating engaging, persuasive contentSavvy on social media platformsStrong written and verbal communication skillsAbility to problem-solve and work within a cross-functional environmentAbility to travel (25%) as neededDesired CharacteristicsExperience with Canva, Capcut and AI technology a plus#LI-DL1Our CultureAt GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals.