Senior Advertising Copywriter

In this role, the Senior Copywriter – Social & Brand Voice (Fashion) will own, define and drive a leading global fashion brand’s tone of voice across social platforms, with a specific focus on TikTok. You will craft platform-native concepts and short‑form copy (captions, scripts, hooks), translate strategy into culturally relevant ideas, and set clear voice guidelines that flex across TikTok, Instagram and emerging platforms. Proven experience shaping or leading a brand voice / tone of voice across social platforms Ability to step in front of the camera to create content, even if just to prototype an idea You have an instinct for cultural relevance and the nuances of fashion and youth culture