Senior Advertising Manager Job at Gilder Search Group in Boise

Our client, a dynamic and fast-growing digital marketing agency, is looking for an experienced Senior Advertising Manager, PPC to drive and optimize Amazon advertising campaigns for a diverse portfolio of eCommerce brands. The ideal candidate has deep expertise in Amazon’s advertising suite, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP (Demand Side Platform). This role is perfect for someone who thrives in a data-driven environment and is eager to implement innovative strategies that maximize return on ad spend (ROAS).Key Responsibilities:Strategically develop and manage Amazon PPC and DSP campaigns to enhance visibility, conversions, and revenue.Leverage Amazon DSP for programmatic advertising, retargeting, and audience segmentation.Conduct keyword research, ad copy testing, and advanced targeting optimization.Monitor and analyze key campaign metrics (e.g., CPC, ACoS, ROAS) to refine performance strategies.Utilize A/B testing, bid strategies, and audience segmentation to drive data-backed optimizations.Work closely with creative and product teams to align advertising efforts with brand objectives.Stay current with Amazon Advertising trends, updates, and new tools to enhance campaign effectiveness.Manage advertising budgets efficiently to maximize profitability and meet performance goals.Provide regular performance reports and strategic recommendations to stakeholders.Qualifications:4+ years of experience managing Amazon PPC campaigns, including Amazon DSP.Proven ability to optimize campaigns for improved ROAS and lower ACoS.Expertise in programmatic advertising, audience targeting, and bid optimization.Strong analytical skills and proficiency in tools like Amazon Seller Central, Vendor Central, and third-party analytics (e.g., Helium 10, Jungle Scout).Excellent communication and client relationship management abilities. #J-18808-Ljbffr