Job Description Sinclair Broadcast Group, Inc. is seeking a highly skilled Paid Media Manager to join our team. As a Paid Media Manager, you will be responsible for driving business growth across our paid media teams through the development and execution of effective paid media strategies. You will be working closely with our sales and marketing teams to identify opportunities and develop campaigns that meet our objectives. Requirements: - 6+ years' experience building and optimizing paid campaigns in Google Ads, Microsoft Ads, YouTube, Facebook/Meta Ads, and other paid platforms - Minimum 3+ years of people management experience leading a team - Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Microsoft Ads, Facebook/Meta pixel) - Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the industry - Strong ad copy writing skills for clients across multiple industries - Ability to analyze and interpret data to optimize marketing ROI and performance We are committed to delivering high-quality content to our audiences and strive to make a positive impact on our community.
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