Senior advertising specialist

Position: senior paid advertising specialist About UsWe are a small, growing full-service agency focused on the Architecture, Engineering, and Construction (AEC) industry. Our commitment to people over profits sets us apart, and we’re seeking a Senior Paid Advertising Specialist to join our team. This role is pivotal in driving successful outcomes for our clients.BenefitsOptional 4-day work week after a 30-day probationary period (work four 9’s or any combination totaling 36 hours a week)Flexible working hours and a 100% remote environment100% employer-paid medical, dental & vision (employee only)4 weeks PTO12 paid holidays6 personal days4 optional days (use this time to volunteer or attend a conference)401k with 1:1 match up to 3%36 hour work week*Job OverviewAs a Senior Paid Advertising Specialist, you’ll be responsible for developing and executing effective paid advertising strategies across various platforms. You’ll work closely with account managers and clients to understand their goals, optimize campaigns, and maximize ROI. This role requires both a strategic and hands‑on approach, with expertise in managing budgets and analyzing performance metrics.ResponsibilitiesPlan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Linked In, and Meta.Set up campaigns, including:Conducting keyword research, audience research, and competitor analysis to determine campaign approachCreating and optimizing landing pagesDeveloping ad copy and strategy (independently for some platforms, in conjunction with our design/social team for video/image assets)Coordinating with our lifecycle team to ensure appropriate lead generation follow‑up and nurturingMonitor campaign performance, optimizing ads, targeting, and budgets to meet or exceed KPIs.Generate regular reports with insights and strategic recommendations.Stay up to date on industry trends and platform changes to ensure campaigns are cutting‑edge and compliant.Manage advertising budgets to ensure efficient spend and high ROI.Qualifications3+ years of experience in paid advertisingProficiency with ad management platforms, including Google Ads and Meta Ads ManagerStrong analytical skills with the ability to interpret data and make strategic adjustmentsExperience in budgeting and optimizing campaigns for maximum impactBachelor’s degree in Marketing, Advertising, Business, or a related fieldCertification in Google Ads, Facebook Blueprint, or other relevant platformsBonus (Optional)Knowledge of A/B testing and conversion rate optimization techniquesExperience with retargeting, display advertising, and advanced audience segmentationFamiliarity with additional platforms beyond Google Ads and Meta, such as Nextdoor and RedditHow to ApplySubmit your resume.