Senior Advertising Strategist; On Site DC

Rational 360 is hiring a Senior Advertising Strategist to help manage and execute the firm's digital advertising campaigns. Rational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. The Rational Approach: Integrated Campaigns • 3+ years of hands-on keyboard advertising experience in the context of online campaigns • Basic familiarity with the Facebook/Instagram Advertising Platform and the Google Ads platform and their native measurement solutions • Basic familiarity with Linked In Advertising, Twitter Advertising, and other “tier two” bid-based/performance media platforms preferred • Experience reporting on paid/owned/earned social media • Experience executing ad campaigns with different goals, including acquisition, fundraising, and persuasion • Familiarity with Microsoft Office, browser plug-ins, and third-party analytics/measurement tools in addition to each platform’s native measurement solutions • Superior communication skills: be comfortable in managing and handling internal and external communications with grace and ease. • Launch/manage/optimize and report on campaigns, primarily Facebook/Instagram advertising and paid search campaigns on Google and Bing.