Senior Advertising Strategist (On Site DC)

Location: Spokane Valley Rational 360 is hiring a Senior Advertising Strategist to help manage and execute the firm's digital advertising campaigns. The ideal candidate will have experience managing paid digital ads, be well-versed in online and social media communications, and ideally will have experience in agency, political, or public affairs settings. The Digital Advertising Associate will help execute the digital strategy for client accounts including acquisition and activation ads, education and persuasion ads, online fundraising, and social media promotion.About Rational 360The Rational Way: All in PartnersRational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams.The Rational Approach: Integrated CampaignsWe create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results. We have the pulse of mission-critical conversations and implement campaigns when and where it matters most – and measure success at every point in the process.3+ years of hands-on keyboard advertising experience in the context of online campaignsBasic familiarity with the Facebook/Instagram Advertising Platform and the Google Ads platform and their native measurement solutionsBasic familiarity with Linked In Advertising, Twitter Advertising, and other “tier two” bid-based/performance media platforms preferredExperience reporting on paid/owned/earned social mediaExperience executing ad campaigns with different goals, including acquisition, fundraising, and persuasionFamiliarity with Microsoft Office, browser plug-ins, and third-party analytics/measurement tools in addition to each platform’s native measurement solutionsSuperior communication skills: be comfortable in managing and handling internal and external communications with grace and ease.Extreme attention to detail and strong writing skills are required.Ability to set advertising goals for campaigns and drive toward themAbility to work both independently and as a collaborative team.Proven ability to develop creative, strategic digital solutions to communications challenges.