Senior Advertising Strategist

A company is looking for a Senior Advertising Strategist to lead and optimize cross-channel advertising campaigns for B2B brands. Key Responsibilities Lead development of advertising strategy across multiple platforms including Google, LinkedIn, Meta, and Bing Translate business objectives into multi-channel paid media plans and implement effective targeting and messaging strategies Analyze results using various reporting tools to drive recommendations and manage campaign pacing and budget allocation Required Qualifications 4-8 years of experience in digital advertising strategy and execution Advanced proficiency in Google Ads, LinkedIn, Meta, and Bing Ads Experience with ABM platforms like 6Sense and RollWorks Strong analytical skills with experience in Google Analytics and reporting frameworks Proficiency with UTM strategy, A/B testing, and campaign tracking in Google Tag Manager