Senior Analyst, Search Marketing

Company Description Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Ongoing management of budget and pacing. • Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client’s strategy • Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues • Monitoring emerging industry trends and summarizing them for internal and external stakeholders • Leveraging and developing proficiencies with SEM platforms, tools and resources • Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions • Develop performance forecasts, budget allocations and providing data-based rationale for these recommendations • Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion • Consistently demonstrating positive impact with clients, internal teams, capability and outside vendor We’re looking for strong, impactful work experience, which typically includes: • A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEM • Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively • Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClick • Strong client management and presentation skills • Expertise in managing numbers and proficiency in executing approved media buys • A firm pulse on the media marketplace and to provide insights into campaign results • A detail-oriented and organized approach to achieving objectives • Solid quantitative and research skills, and proven data interpretation capability • Strong communication skills – you’re clear and thorough, yet concise • A passion for our industry, building relationships and a desire to contribute to a team • Exudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done right