Senior Associate, Bilingual Advertising

Part of Downtown Music Holdings, Artist & Label services and FUGA offer hands-on distribution service to top-tier clientele. What you'll be doing: • Execute, manage, and optimize digital media ad campaigns with a focus on campaign KPIs and goals for a variety of music artists and labels, as well as internal initiatives for A&LS and FUGA • Liaise with marketing and project management teams to develop media strategies and campaigns • Handle advertising access, onboarding, creative asset procurement, and reporting for executed campaigns • Provide real-time suggestions for optimizations to improve ad performance • Create and manage custom audiences; utilize pixel or API based tracking to improve advertising performance • Identify target audiences and analyze their characteristics, behaviors, and media habits • Monitor media buys to ensure all brand safety and viewability standards are met or exceeded • Monitor media for pacing, delivery, placement, and flight date discrepancies • Utilize internal project management systems to track budgets and spends as they are incurred • Provide technical support and handle troubleshooting for ad account issues, including creative disapprovals and billing issues • Aid in educating the digital & marketing teams on best-practices and data-driven techniques • Implement test initiatives such as A/B testing, multivariate testing, and other testing as needed Must-Haves / Requirements: • 3+ years of extensive experience and deep knowledge of both PPC advertising platforms and music-specific advertising platforms: Meta, TikTok, Google (Youtube), Spotify Ad Studio, etc. • Proven skills in PPC advertising set-up and optimization • Fluency in both Spanish and English, with excellent written and verbal communication skills • Experience working in the music industry, in a marketing function: at an agency, label, management company, etc. • Experience with retargeting, building custom audiences, conversion tracking, and pixeling • Experience with deciphering and explaining metrics to clients without advertising knowledge Why you want to work here: • Ample opportunities to work with leaders and employees across multiple Downtown brands • Work​ ​in​ ​a​ ​collaborative environment​ ​full​ ​of​​ mission driven, innovative, and passionate people • Be part of an open, welcoming, and inclusive culture • Rich benefit program (Medical, Dental, Vision), Life Insurance, 401k (with match) • Paid Volunteer Hours As a candidate for this position, your salary and related elements of compensation will be contingent upon various factors including, but not limited to, work experience, geographic location and relevant skills.