Senior Associate, Commerce

KINESSO is the technology-driven performance marketing agency providing actionable growth for both our agency partners and clients. As a Senior Associate, you will create, innovate, and guide Commerce planning and buying processes. You’ll work closely with national Planning and Buying teams to allow for holistic Commerce media function.The Commerce team is a specialty group that focuses on the planning, buying, execution and measurement of Commerce media. The team supports client’s commerce/shopper/customer marketing teams—our end goal measuring product sales both online and in-store.Who You AreEnthusiastic about media with a desire to learn and build knowledge across all aspects of commerce inclusive of retail media networks, programmatic media, instore, shoppable tech and more. and/or retail media networks & their platformsFamiliar with both DSP interface functionality and levers (campaign hierarchy, audience builder, PMP/PG set up, reporting suite) as well as managed service dashboardsPreliminary understanding of individual RMN capabilities across tactic, targeting, reporting methodology, etc.Supports Manager in development, presentation, management and measurement of omnichannel commerce media programsLeads RFP and negotiation process for managed service campaigns ensuring previous learnings are appliedAssists in building audience targeting details and budget allocation at the tactic/placement level based on client goals for either self service or with partners during the RFP processTakes learnings from previous campaigns and apply to next campaignHosts kick off calls for new campaign launches with partners and/or DSP activation team ensuring client approved strategy is reflected accurately in self service platformSupports in identification of growth opportunities and shares ideas for potential test and learnsTakes lead on managing vendor communications and delivers client communications where appropriateContributes to building an effective detailed media plan, inclusive of tactics, audiences, flighting, KPIs, etc.