Nov. 12, 2024

Senior Associate, Digital Advertising (Bilingual)

Downtown Music Holdings New York, New York

Downtown Music Artist & Label Services and FUGA are looking for an enthusiastic Senior Associate, Music Digital Advertising (Bilingual) to join our team. Part of Downtown Music Holdings, Artist & Label services and FUGA offer hands-on distribution service to top-tier clientele. This role is open to hybrid candidates based preferably in NY/NJ, Nashville, Los Angeles or remote candidates based in North Carolina, Maryland, or Florida. • *What you'll be doing:** - Execute, manage, and optimize digital media ad campaigns with a focus on campaign KPIs and goals for a variety of music artists and labels, as well as internal initiatives for A&LS and FUGA - Liaise with marketing and project management teams to develop media strategies and campaigns - Handle advertising access, onboarding, creative asset procurement, and reporting for executed campaigns - Provide real-time suggestions for optimizations to improve ad performance - Create and manage custom audiences; utilize pixel or API based tracking to improve advertising performance - Identify target audiences and analyze their characteristics, behaviors, and media habits - Monitor media buys to ensure all brand safety and viewability standards are met or exceeded - Monitor media for pacing, delivery, placement, and flight date discrepancies - Utilize internal project management systems to track budgets and spends as they are incurred - Provide technical support and handle troubleshooting for ad account issues, including creative disapprovals and billing issues - Aid in educating the digital & marketing teams on best-practices and data-driven techniques - Implement test initiatives such as A/B testing, multivariate testing, and other testing as needed

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