Manage the strategy, execution, budget, and performance of a portfolio of Display channels (e.g., Programmatic, Direct Buys) to achieve brand growth and ROI objectives Work directly with ad platforms and external partners to create campaigns, negotiate rates, and plan the best placements for Wayfair's Display ads Own creative and measurement learning agendas for assigned channel portfolio to assess the impact of various distribution tactics and creative strategies on performance Analyze performance trends and pinpoint opportunities for improvement and growth Manage day-to-day execution of Display planning and buying process for channel portfolio (e.g., invoicing, creative asset management, campaign setup, reporting) Preferred experience buying display campaigns; either directly with publishers, via demand-side platforms (DSPs), or any other display-native buying networks (e.g. GDN) Comfort solving ambiguous problems and exploring hypotheses to drive toward optimal solutions Persuasive and articulate with excellent negotiation and relationship-building skills; able to communicate complex ideas effectively to both internal and external partners Bachelor's Degree: required (strong preference for quantitative backgrounds) 1-3 years of experience: in ad marketing, media, technology, management consulting, finance, and/or corporate strategy with a heavy analytical emphasis. Exclusive access to thousands of perks & discounts through BenefitHub. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career.
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