Senior Associate, Measurement & Ad Tech - Marketing Technology

About the Role We're hiring a Senior Associate, Marketing Technology & Measurement, to be the hands-on builder of the measurement systems that enable our marketing org to move faster and prove impact at scale. You're excited about this opportunity because you will... Advance Marketing's measurement capabilities: Continue improving the systems, standards, and workflows that connect campaign activity to business outcomes and help teams make faster, more confident decisions across paid and owned channels.Build & Maintain Marketing Tools: Build the tooling and automations that channel and creative teams rely on to launch, optimize, and measure faster.Automate Operations: Replace repetitive operational work with automated workflows (including AI-assisted ones) that scale with the business.Own Event Tracking Links: Postback templates, partner mappings, CAPI/pixel setup, custom conversions, and deduplication across Meta, TikTok, Reddit, Snap, and affiliate platforms with proper change control.Manage paid-media platform integrations: Design and document how systems connect via APIs and data pipelines across Snowflake, Sigma, Singular, and lifecycle/CRM tools; implement and maintain tags, variables, and events via GTM or equivalent.Drive AI-assisted measurement workflows: Leverage LLM, workflow automation, and emerging AI capabilities to automate reporting, accelerate insight generation, and optimize campaign performance at scale.Build reporting and self-serve tooling: Write SQL to debug campaign data gaps, build dashboards for campaign performance, creative analysis, and delivery metricsEstablish tracking governance and standards: Own campaign-naming taxonomy, UTM standards, and postback change control; reduce tracking errors through scalable, self-serve tooling and clear documentation.Investigate and resolve high-impact data issues: Diagnose iOS/Android discrepancies, missing campaigns, and postback failures; partner with Singular and ad platform vendors when integrations require changes.Collaborate cross-functionally: Partner with Performance Marketing, Analytics, Data Engineering, and external partners to translate business goals into shipped configurations and durable measurement standards.We're excited about you because you have... 4+ years in marketing technology, performance marketing ops, or growth analytics - with a proven track record of owning end-to-end measurement workstreams.Advanced SQL for debugging, reporting, and QA across campaign, event, and spend data in a warehouse environment (Snowflake or equivalent).Hands-on MMP experience tracking links, postbacks, app/web attribution, and working knowledge of SKAN and privacy-era iOS measurement.Practical event tracking expertise across major ad platforms (Meta, TikTok, Snap, Reddit, or Google), pixels, CAPI, custom conversions, postback payloads, and vendor coordination.Experience designing and implementing tags, variables, and events in a tag management system (GTM, Adobe Tags, Tealium, or similar), including coordination with media pixels and server-side integrations.Strong digital/mobile media fluency UTMs, campaign structure, paid social/programmatic/affiliate channels, and core metrics (CPA, ROAS, CPI, delivery, conversion) used for optimization.Experience building and maintaining dashboards in Sigma, Looker, Tableau, or similar tools that marketing teams rely on for daily decisions.Strong System architecture awareness: API integrations, data flows, and how MarTech platforms connect across CRM/lifecycle, warehouse, attribution, and campaign systems.Familiarity with agentic and AI-assisted workflows: LLM integrations, RAG, marketing copilots, or AI coding tools applied with strong review and testing discipline.Experience analyzing digital performance data: by format, placement, and audience - and translating findings into optimization recommendations for creative and channel teams. The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. In addition to base salary, the compensation for this role includes opportunities for equity grants.