Senior Associate, Paid Media Strategy

• Support the setup and launch of paid social campaigns across platforms such as Meta, Linked In, Tik Tok, and You Tube • Monitor daily campaign performance and identify trends, insights, and optimization opportunities • Support testing initiatives involving campaign types and audience strategies • Build UTM tracking links for integrated campaigns • Support the setup and launch of paid search, You Tube, and Demand Gen campaigns • Assist with keyword research, ad copy, audience targeting, and campaign structure • Monitor campaign performance and search query reports • Manage pacing and budgets against monthly, quarterly, and annual investment targets • Compile and analyze campaign performance data using platform analytics and Google Analytics GA4 • Support reporting deliverables, data pulls, and reporting insights • Maintain awareness of industry trends and their impact on assigned accounts • Conduct competitive and category-specific research • Contribute to campaign planning discussions • Collaborate with cross-functional teams to support integrated campaign execution • Participate in client meetings and internal status callsRequirements1–2 years of experience in paid social and paid searchHands-on experience with Meta Ads Manager requiredFamiliarity with other social ad managers is a plusWorking knowledge of GA4 and UTMs is a plusStrong analytical mindsetProficiency in Microsoft ExcelProficiency in Microsoft Office Suite, including PowerPoint, Word, and OutlookComfortable managing multiple tasks across accounts in a fast-paced environmentStrong problem-solving skillsBachelor's degree in marketing, digital/integrated marketing, advertising, or a related fieldDetail-oriented, organized, and dedicatedCore CompetenciesDemonstrates expertise in managing and optimizing paid social and search campaigns across platforms like Meta, Linked In, Tik Tok, and You Tube, with strong analytical skills to assess performance and drive insights. Proficient in utilizing tools such as Google Analytics GA4 and Microsoft Excel for data analysis and reporting.Highest-signal resume keywordsPaid Social Campaign ManagementMeta Ads Manager ProficiencyGoogle Analytics GA4 KnowledgeMicrosoft Excel ProficiencyKeyword Research and Audience TargetingATS Optimization Keywords Hard SkillsPaid Social Campaign ManagementPaid Search Campaign ManagementKeyword ResearchAd Copy DevelopmentAudience TargetingCampaign Performance AnalysisUTM Tracking Link CreationData AnalysisBudget ManagementCompetitive ResearchSoft SkillsStrong Analytical MindsetProblem-Solving SkillsDetail-OrientedOrganizational SkillsAbility to Manage Multiple TasksIndustry KeywordsDigital MarketingIntegrated MarketingAdvertisingCampaign OptimizationCross-Functional CollaborationTools & TechnologiesMeta Ads ManagerGoogle Analytics GA4Microsoft Office SuiteMicrosoft ExcelPower Point WordOutlook#J-18808-Ljbffr