Senior Associate Performance Marketing

A company is looking for a Senior Associate, Performance Marketing to drive new customer acquisition through paid search channels. Key Responsibilities: Optimize paid search campaigns to maximize return on ad spend (ROAS) Identify new keyword opportunities and audience segments to diversify search acquisition Analyze performance data to inform strategies and present actionable insights to stakeholders Required Qualifications: 3+ years of experience in performance marketing, with at least 2 years focused on paid search/SEM Proven track record in managing Google Ads and Microsoft Ads campaigns Strong understanding of the search marketing funnel and relevant metrics Experience in developing and scaling search campaigns and keyword strategies Ability to collaborate effectively with cross-functional teams

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