Senior B2B Marketing Specialist - Enterprise Saas

You've proven you can execute B2B marketing. Now own the strategy.

After 3+ years driving campaigns and generating leads, you're ready for a leadership role where your decisions shape the market narrative. Join us as a Senior B2B Marketing Specialist to own positioning for AI solutions in enterprise. Lead strategy, build positioning, measure impact.

**Role Overview**

This is your leadership opportunity.

You've spent 3+ years learning B2B marketing execution. Now it's time to own strategy. As our Senior B2B Marketing Specialist, you'll be responsible for our go-to-market strategy, marketing positioning, and integrated campaign execution for enterprise AI solutions.

You’ll work directly with sales and technical leaders, and have measurable influence on pipeline and revenue. This is a leadership role with real autonomy, not another manager-level position.

This role is for: B2B SaaS marketers (3-5 years) ready to step into leadership. If you've executed campaigns, generated leads, and are hungry to own strategy, this is your next move.

**What You'll Own (Strategic Leadership)**

**Marketing Strategy & Positioning**

* Own our go-to-market positioning for AI and Agentic solutions

* Develop deep understanding of buyer personas, journey, and pain points

* Translate technical complexity (AI, ML, automation) into business value for enterprise buyers

* Create differentiated messaging that resonates with C-suite and technical decision-makers

* Partner with sales on ideal customer profile and account strategy

* Refine strategy quarterly based on market feedback and competitive moves

**Content Strategy & Thought Leadership**

* Build and own content strategy that establishes Integrant as enterprise AI expert

* Produce or lead creation thought-leadership articles, case studies, white papers, webinars, video content

* Manage content calendar and editorial calendar

* Collaborate with technical SMEs: translate complex AI concepts into compelling narratives

* Establish company as credible voice in enterprise AI/automation space

* Maintain high standards for quality, accuracy, consistency across all communications

* Guide and mentor junior team members on content creation

**Integrated Campaign Ownership**

* Plan and execute integrated B2B campaigns targeting enterprise prospects

* Own campaigns from concept → messaging → asset creation → launch → optimization → reporting

* Coordinate across channels: LinkedIn, email, paid media, webinars, events, partnerships, sales enablement

* Lead cross-functional execution with internal teams and external partners

* Create compelling campaign narratives that connect positioning to buyer needs

* Measure and optimize campaigns for quality leads, not vanity metrics

**Demand Generation & Pipeline Impact**

* Focus on generating qualified leads and pipeline influence (not just brand awareness)

* Define and measure metrics: target account engagement, MQL quality, SQL conversion, pipeline influence

* Build repeatable demand generation engine that scales

* Continuously analyze performance and optimize based on data

* Establish feedback loop with sales to assess lead quality and refine targeting

* Report monthly on marketing metrics, pipeline influence, and ROI

**Leadership & Cross-Functional Collaboration**

* Partner with sales leadership on alignment and strategy

* Collaborate with technical SMEs (engineers, product) to understand and market solutions

* Manage external partners: agencies, freelancers, vendors

* Communicate strategy and wins internally and externally

* Represent marketing in cross-functional meetings and leadership discussions.

**The Opportunity (Why This Role Matters)**

Timing is perfect. AI and Agentic solutions are emerging as enterprise must-haves. Most companies are 2-3 years behind in their positioning. This is your chance to shape how a category evolves.

You'll have real impact: Every campaign you execute drives enterprise leads. You can directly measure your influence on pipeline and revenue. No vanity metrics, no BS—real business impact.

You'll own autonomy: This isn't a manager-level position where you execute someone else's strategy. This is YOUR role. You set the strategy, you measure results, you own wins and learnings.

**Requirements**

* Experience marketing AI, ML, automation, or advanced technology solutions
* Experience in regulated industries (biotech, medical devices, finance, manufacturing)
* Account-based marketing (ABM) or enterprise marketing background
* Leadership experience: mentored junior marketers or managed projects
* Comfort with marketing automation platforms (HubSpot, Marketo, Pardot)
* Familiarity with intent data and marketing intelligence tools
* Public speaking, podcast, or thought-leadership background
* Experience with B2B SaaS GTM (go-to-market) strategy

* Unique ability to speak "engineer" and "buyer" fluently

**Benefits**

Salary: $85,000–$120,000 annually

* Good-faith estimate based on experience, qualifications, and role scope

* California SB 642 compliant

* Actual offer within range based on background and impact